As world journey proceeds to get momentum, the premium leisure division of the Flight Centre Trip Group, Trip Associates, has launched a brand new model positioning, by the use of unbiased, inventive and media firm BCM Group.
The brand new model identify positioning advertising marketing campaign will likely be deployed by the company all through social media, efficiency digital, prime quality on-line video and speedy channels, commencing following month.
Anna Burgdorf, regular supervisor producer and advertising – premium leisure talked about: “Our new model identify marketing campaign is meant to maximise consciousness of our boutique trip advisory enterprise in key markets like Australia and New Zealand as the sphere emerges from the pandemic. Worldwide journey is now much more refined than ever, and our advisors have the information and connections to design and magnificence unique experiences for travellers, with a concierge-design service providing.
“With so a number of trip brokers and companies unable to endure the impression of the pandemic, there may be now, excess of ever, a need to have for a reliable, professional trip advisor to help shoppers navigate this new earth of trip.”
Phil McDonald, partner and controlling director at BCM Group additional: “It’s an absolute privilege to hold this advertising marketing campaign to lifetime for Journey Associates. They’re the specialists to find the world’s most valuable locations for his or her consumers and this function tells that story fully. The digital-initial marketing campaign will precisely focus on prime quality travellers, presenting a brand new and distinctive proposition for Journey Associates. We search forward to our partnership with the Journey Associates workforce as the whole world of high quality journey usually takes off as soon as extra.”
Journey Associates is Australia’s principal prime quality firm group with a boutique group of 55 workplaces in Australia and New Zealand. The brand new advertising marketing campaign repositions the producer because the chief in constructing distinctive, luxurious, an individual of a form journey experiences for discerning travellers.