August 14, 2022

Travel & Leisure

“We admire our journey agent companions”: Q&A with JTB’s Angella Bennett

Q. This can be a large calendar yr for Jamaica, because it celebrates 60 years of independence. The JTB is marking the occasion with a reserving incentive for its Canadian trip advisor associates. Why was it essential for the JTB to reward its journey agent companions as a part of the sixtieth diamond jubilee celebrations?

Bennett: “Canadian journey advisors have usually been a big part of Jamaica’s outcomes and need to be recognized for his or her tough work and dedication. We significantly have the benefit of our agent associates for his or her loyalty throughout the pandemic and on this ongoing restoration interval, so required to present this unique Diamond Jubilee reserving incentive as a method of stating thanks throughout this celebratory 12 months.”


Q. It’s so nice that journey has reopened from Canada, so travellers can lastly trip in a lot-liked locations like Jamaica. What helpful stats are you able to share about bookings and journey from Canada to Jamaica as trip carries on to get effectively?

Bennett: “Jamaica is recovering properly with the US sector coming in strongest adopted by Canada. From January to June of this calendar yr now we have considered 1.3 million arrivals to Jamaica versus 2019 at 1.6 per cent – so we’re simply 13 p.c shy of 2019 figures. For the 2022 summer time months interval, which runs from late June to the conclusion of August, the JTB is projecting that the island will welcome round 800,000 guests with desired vacation spot earnings exceeding US $1.1 billion.

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“Proper now the holiday sector is upbeat and momentum is incredible with highly effective product gross sales within the Caribbean. We’re additionally an upswing in our additional high-class choices  and bigger end teams. There’s certainly a surge in trip, {the marketplace} is resilient and recovering actually successfully.”


Q. Any fast trip resort information that brokers must find out about? 

Bennett: “At the moment about 8,000 new lodge rooms are probably in enhancement or actually ought to begin off design in months. Just a few of those jobs comprise the two,000 space Princess Trip resort in Hanover, on the western finish of the island in between Negril and Montego Bay, which is at current in development and can develop into Jamaica’s most important trip resort. We’re additionally ending just under 1,000 rooms by Sandals and Shorelines in St. Ann close to Ocho Rios, and the brand new RIU Aquarelle in Trelawny has broken ground and can boast 700 rooms. There may also be a large enlargement of Bahia Principe by Grupo Pinero out of Spain, and we must always have further particulars on their designs quickly.”


Q. The JTB was entrance and centre all through the pandemic, with webinars and further to proceed to maintain brokers engaged and within the loop with promoting Jamaica. Are you observing that pay out off now with an excellent additional hyperlink in between the JTB and its agent companions, and are there any commerce initiatives that the JTB commenced all through the pandemic that it’ll keep?

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Bennett: “We’re fairly pleased with our thriving, on line Irie hour, which began out in the middle of the onset of the pandemic and continues to be ongoing 2 instances each month.  By means of our Irie Hour now we have developed a dedicated neighborhood of trip brokers which can be remarkably educated and impressed in all issues Jamaica, along with promotions, new or altering protocols, flights and new developments. Our journey advisor Fb group has grown to in extra of three,000 vigorous agent members and we proceed to determine new info, incentives (like our newest 60 Days and 60 Nights promotion) to protect issues new.”